60 years of innovation


The most iconic name in the surf industry is celebrating it's 60th year of operation and innovation with a global art tour curated by Monster Children. Starting in Sydney on March 15th, artworks by Thomas Campbell, Geoff McFetridge, Mark Penxa, Jim Phillips Jr, Tim Chapman and Liam Gerrard, along with a plethora of O'Neill memorabilia will be exhibited in a global art and innovation tour. The exhibition will travel through Asia, Africa, Europe and North America, with the final exhibition being seen in Santa Cruz at the O'Neill Cold Water Classic WT surf event in November.

Artist profile : Jose Cerda


Jose Cerda’s submission to the Santa Cruz stop of the 60 Years Of Innovation Art Tour

One of the key parts of the 60 Years Art & Innovation Tour is having local artists submit their work to be exhibited alongside the professional artists. Jose Cerda submitted his artwork on the unique canvas of a old surfboard blank. We did a little Q & A session to find out more about the man behind the artwork.

What did you know of Jack O’Neill & his iconic look before submitting your work?
Jack O’Neill to me has always been an innovative originator, his style is timeless, almost like a James Dean type surfer with an eyepatch, all scruffed up with a beard.

What medium’s do you work with?
With this piece I utilized a scrap piece of foam a shaper friend gave to me, I used acrylic paints. Usually I work with different mediums, newspapers/ mixed media, spray paints, screen prints, acrylics, pencils, paint pens, markers.

What do you call your style of art?
Unforced freedom of expression, it’s hard to categorize, all I know is that it sets me free.

Are you classically trained?
I first started with graphic design, creating my own graphics for my skateboards, I learned the old school color separations cutting rubylith with exacto-blades and drawing with rapidograph pens. I got into painting soon after. Self taught with some help from friends.
Where would you like to see your piece eventually hanging?
On walls in Galleries for all to enjoy. On T-shirts, skateboards, surfboards, stickers.

Where can we see more of your art?
I’m a Volcom featured artist so you can see some of my work at Volcom.com