Warmond, The Netherlands - May 24, 2012 - After very well-attended and received tour stops in Sydney, Bali and Tokyo, O’Neill’s 60 Years of Innovation Global Art Tour finally docked in Europe for the first time as the mobile exhibition set up camp at the beach of Scheveningen The Hague in The Netherlands.
In addition to original exhibits and artworks, the exhibition also presented three local artists, including renowned skateboard artist Ben Deurloo, with an opportunity to showcase their creative interpretations of Jack O’Neill. Ben said: “It’s very humbling to be part of such a prestigious creative event, and I’m just really excited and proud to see my own work on display alongside all the other works of art.”
Michael Heath, Global Marketing Director at O’Neill, said: “In 1952, Jack O’Neill invented the wetsuit and ever since then O’Neill has been bringing innovation to the table. We wanted to look back over our 60 years and really take the time to stop and honor Jack, so all the art on display is really a tribute to the man himself.”
Ole Wolsbeck, Brand Manager at O’Neill Europe, commented: “This was the first European stop of the 60 Years of Innovation exhibition, and it was great to offer spectators at the event an opportunity to experience a retrospective exhibition commemorating our 60-year history and the many innovations O’Neill has championed in that time. The atmosphere on the opening night was electric, and that really set the tone for the rest of the exhibition.”
After the success of its first European leg of the exhibition, the Global Art Tour is now preparing to move back down to the Southern Hemisphere for an eagerly anticipated show in Durban, South Africa - hometown of Team O’Neill surfer Jordy Smith. If you missed the exhibition in The Hague, be sure to get yourself over to Blankeberge in Belgium on July 29 when the 60 Years of Innovation Global Art Tour returns to enthrall European visitors once again.