60 years of innovation

Month

March 2012

17 posts

MANUELA STRANO


                                           

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What did you know of Jack O’Neill & his iconic look before submitting your
work. How did you find him to draw?


I’ve obviously been aware of the brand all my life but had never seen a picture of Jack before now. He has such an amazing face that tells a million stories, I now have a new found respect for the brand and how it began. I’ve never done a large portrait before and enjoyed putting all the detail into his face and that impressive beard. All those great photos of Jack for inspiration helped a lot! I used colour for his eye patch as it’s such an iconic feature and one of the elements that gives him so much character. I wanted to add a reference to water and the surf which is what became the blue and white triangles at the bottom of the work.

What medium’s do you work with?


I generally work on brown paper with coloured pencils and ink pens. I like the texture and gradients of pencils on paper and the fine detail of ink pens. Also I don’t have a lot of room in my apartment so paper is practical! I’d like to start experimenting with acrylic paint and pine board one day soon.

What do you call your style of art?


I think it sits somewhere between reality and the surreal. Sometimes it’s a little bit quirky, sometimes a little bit odd. I’m constantly creating coloured geometric shapes and patterns contrasted with black and white organic forms.

Are you classically trained?


Self taught and still learning as I go, but my background is in design which I think informs the type of work I do in someways.

Where would you like to see your piece eventually hanging?


Anywhere that people like looking at it!

Mar 29, 2012
Mar 29, 20123 notes
josh rufford

                                     

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What did you know of Jack O’Neill & his iconic look before submitting your work? How did you find him to draw?

I knew Jack was a bearded, eye patch wearing legend from reading surf mags as a grom, I found out only recently that he lost his eye from a legrope accident. He’s a great character to draw as he has so many defining features and after a little research through the O’Neill history I came to the conclusion that he must be a true adventurer and champion seaman, so that’s why I decided to do my portrait of him cruising into a set wave on a big old single fin sailboat. 

What medium’s do you work with?

I like to draw/paint on all sorts of offcuts and reclaimed timbers using pens, inks, pencils and acrylic paints.

What do you call your style of art?

I don’t really like to pigeon hole things so I’d say I’m a illustrating scribbler that loves to surf & skate and draws inspiration from both and also from my everyday life and surrounds.

Are you classically trained?

I study a Bachelor of Animation at the Queensland College of Art. I then went on to work in print design and freelance illustration/animation/art kinda stuff.

Where would you like to see your piece eventually hanging?

I’d love to have my Jack portrait hanging at the O’Neill headquarters or on the wall of anyone that gets stoked on the idea of being a salty-adventuring-surf-pirate.

Cheers,

Josh

Mar 29, 20121 note
Stuart Smythe

                                            

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What did you know of Jack O’Neill & his iconic look before submitting your work?

How did you find him to draw?I knew he had a patch over his eye from testing leggies with his son, and might be called the cheese from time to time, and of course he invented the wet suit. I didn’t know too much about how he looked so i googled a few images and did some research.

What mediums do you work with?

I work with graphite mostly, but when i paint its acrylic all the way.

What do you call your style of art?

Just my style really, I try and bring out the humanist, interesting, entertaining, ironic or linguistic in a subject. See my bio here http://thedrawingarm.com.au/artists/stu-smythe/

Are you classically trained?

Na no training, self taught if anything, i just draw sometimes.

Where would you like to see your piece eventually hanging?

Would be cool to see it in a surf museum, or in jack shop….

Mar 28, 2012
Lachie Hinton

                                              

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What did you know of Jack O’Neill & his iconic look before submitting your
work. How did you find him to draw?

I had done quite a bit of research on Jack’s history and O’Neill as a company before I started my artwork. I was really interested in his personal life, his passions and the real motives behind the development of his company. Particularly early stages at the Surf Shop in California and the first few handmade wetsuits Jack sold there. These were the times I found most interesting as it was then when Jack’s business was very local and he was told that he might only sell his wetsuits to a handful of surfers he knew, while he surfed himself. His determination and pure passion to develop a design that allowed surfers to surf all year round and stay warm is something I wanted to express with my artwork, as it got his company where it is today.

Jack’s face as an older man definitely captivated me, and he has great facial features that makes him really intriguing. I enjoyed drawing him and I was able to use his face in ways that gave him qualities of the sea and it’s textures, particularly his hair, beard and eyes (or lack thereof!) When creating my work I wanted to illustrate the true colors of Jack, depicting him as a wild, intelligent, passionate and charismatic man. I did a couple of drawings of him in different styles to get a feel of how I could best portray his character (I have attached these to the email).

What medium’s do you work with?

I work with acrylic, ink markers, pencil and charcoal on paper.

What do you call your style of art?

I’m not exactly sure what I would call it, but words that come to mind are sketchy, freehand, messy, irregular and colorful.

Are you classically trained?

No. I am a self-taught artist, and I have had a love for drawing as a kid.

Where would you like to see your piece eventually hanging?

On the wall of a beach-side bar.

Mar 27, 20121 note
scott parker

                                                 

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What did you know of Jack O’Neill & his iconic look before submitting your
work. How did you find him to draw?

I knew of Jack from my time at University studying Industrial Design. My major project revolved around the surf industry and it became apparent he was a icon in every sense of the word, including his look. For me he was the perfect subject to illustrate, lots of character and the ability to add detail where it needed it. When I saw that submissions where wanted I knew it would be a really fun one to work on.

What medium’s do you work with?

I predominantly use acrylic and ink on plywood when working in 2d.

What do you call your style of art?

Artistic Illustration I think. Not really sure.

Are you classically trained?

Not as a artist but I did go through Design School so that helped. I have always been interested in all forms of art though.

Where would you like to see your piece eventually hanging?

I work as a Exhibition Designer so naturally I would like to see it in a gallery or small museum. Otherwise I would be just as happy to see it in someones home who appreciates all that Jack has done for a Sport that so many of us enjoy.

ayeayesurf.tumblr.com  is my blog if its needed.

Mar 27, 20122 notes
LUKE BREEDON - Emperor Of The Cold

                          

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What did you know of Jack O’Neill & his iconic look before submitting your work? How did you find him to draw?
Having worked in the surf retail industry I was very familiar with Jack’s image and the O’Neill brand. When I read the brief I knew a lot of people would jump on the iconic portrait but I wanted to show more of his commitment and passion as creator of the wetsuit.
Like brewing beer; I took all I knew of Jack, various photos, achievements etc, I mixed these ingredients and stored them in my head for a week or so… As they began to ferment I would scribble notes and ‘sample’ the brew and where it was at. When I finally came to my finished product it reflects a large chunk of Jack’s personality, humor, achievements and image whilst topping it with the froth “Emperor of the Cold” to label the beer!

What medium’s do you work with?
Of late my work has come to be dominated by standard ballpoint pens. I had been in a creative hole for some time as I worked jobs I hated. My only freedom was the scribbles I could pull off on scraps of paper while ‘pretending’ to work. I soon learned I could apply my knowledge of pencils and pastels to the everyday BIC or Artline sitting on my desk to achieve equally appealing layers of detail and tone. Sometimes I highlight my works with watercolors or colored ink depending on the subject matter but I’ve been drawing again for the last 2 years now!

What do you call your style of art?
The above mentioned method I used to draw Jack I apply to all of my art. I watch documentaries and love National Geographic. My thirst for knowledge often combines with my perceptions of the world, my death metal, partying and insomnia. I guess you could label it, “the home brew?”

Are you classically trained?
Not at all. I’ve always loved art and been able to draw and never known why? High School art class was more of an opportunity to muck up with my good mate, Matt Ross, but still produce the goods to annoy the teacher’s even more! I’m classical in the way of old fashioned, however, as I do not even own a computer and all work is done by hand!

Where would you like to see your piece eventually hanging?
Anywhere it will be appreciated, other than my room which is full at the moment. I have other work that is often exhibited too or viewable at http://www.facebook.com/LuKeyArt

Cheers,
Lu-Key.

Mar 25, 2012
Play
Mar 20, 20123 notes
O'NEILL X MONSTER CHILDREN 52-60 EXHIBITION

O’Neill x Monster Children kicked off the O’Neill 60 Year Global Art & Innovation Tour last night in Sydney’s hip inner city suburb of Surry Hills. The exhibition, a celebration of Jack O’Neill & 60 years since the creation of the first wetsuit saw hundreds of guests mingle amongst a collection of O’Neill’s heritage & memorabilia including wetsuits, advertising & artwork. To compliment the show were the 6 commissioned art works by Thomas Campbell, Geoff McFetridge, Mark Penxa, Jim Phillips Jnr, Liam Gerard & Tim Chapman (which will tour the World and being auctioned after the final exhibition in Santa Cruz during the WT Cold Water Classic surf event), as well as a killer display of submissions by aspiring artists from New Zealand & Australia. It was an amazing night for O’Neill & an awesome sign of things to come as the exhibition hits the road next month. If you missed the show and would still like to check everything, out doors are open until Sunday 18th from 10 - 4pm daily. Old Paramount Building - 80 Commonwealth St, Surry Hills, Sydney.

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All photo’s courtesy of Hobo Gestapo.

Mar 16, 20126 notes
2000 - FIRST IN LAST OUT

The turn of the new millennium marked the beginning of a new phase for O’Neill, with the parallel universes of surf and snow both enjoying unprecedented growth, and the world of action sports in general entering a new era of professionalization.


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The late Jay Moriarity


Throughout the 2000’s, Team O’Neill continued to play a key part in mapping the trajectory of the brand. From the very start, Team O’Neill has always been home to some of the world’s finest action sports athletes, and the last decade continued with that fine tradition by welcoming a new generation of riders into the fold including the likes of Jordy Smith, John John Florence and Seb Toots.  


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Jordy Smith - Rodeo Clown

The brand’s long-standing ‘rider developed, rider proven’ approach to product development, meanwhile, continued to represent a critical ingredient in the superior performance and innovative nature of O’Neill products, with the team’s role in that process going from strength to strength.


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John John Florence

As for the future, O’Neill remains committed to forging ahead on the inspiring journey that Jack embarked upon back in 1952. Providing people all over the world with the best products, allowing you to explore your passions and the natural world like never before.

Mar 14, 2012
1990 - Its always summer on the inside

Jack’s decision to take a step back from the company allowed him to dedicate even more time to Mother Nature in the 1990’s.


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Fulfilling a lifetime ambition, Jack founded the O’Neill Sea Odyssey in 1996 - an environmental program that continues to educate children about environmental awareness. In the same year, Jack was inducted into the Surfing Walk of Fame for his contribution to surfing and the environment.

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Brad Gerlach wearing THE HEAT


During that same decade, O’Neill continued to grow and expand across the world, and nowhere more so than Europe. After lagging behind North America in terms of growth, action sports experienced an explosion in popularity in the 1990’s as the mainstream media began to latch on and televise the revolution.

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Team O’Neill Circa 1990s. Richard Schmitt, Matt Hoy, Richie Collins, Brad Gerlach & Luke Egan.

Mar 14, 2012
1980 - The rubber hits the road

By the 1980’s, O’Neill was spreading its wings on the international scene, peppering the world with its signature neon color palette thanks to new distribution channels established as far afield as Japan and Australia.  

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True to form, the 1980’s also saw the brand playing a big role in bringing snowboarding to the European continent, demonstrating once again its ability to create new and exciting opportunities for people to connect with nature. As one of the first major snowboarding World Cup sponsors in 1987/88, O’Neill also ensured that snowboarding was supported by a solid competitive infrastructure in its formative years, accelerating the sport’s progression.


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Meanwhile, off the slopes and down at the beach, surfing was experiencing a boom in popularity. The media, not for the first time, were back in love with California’s easy-living lifestyle, while the free-spirited nature of surfing captivated the imagination of anyone who came into contact with it.


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Mar 14, 2012
1970 - ONE EYED JACK

O’Neill’s next major milestone came in 1971, when Pat O’Neill – one of Jack’s six children – invented the surf leash.


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The widespread and rapid introduction of the leash enabled surfers to risk more on each wave without having to swim for their boards after each wipeout. The sport’s progression went into overdrive as surfers enjoyed a new found freedom through another O’Neill invention.


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Interestingly enough, Jack lost the use of his left eye while surfing at Privates, his favorite break in Santa Cruz.  On the last wave of his session, Jack’s board hit a rock and came back at him, hitting him in the eye. Jack didn’t dwell on his personal loss, emphasizing his strength of character. Jack’s bearded eye patch look has become almost as iconic as the brand he created.


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As the 1970’s progressed, O’Neill continued to develop the relationship between the brand, its customers and the environment. New products were introduced, including the Supersuit, roof rack and board bag. Lying at the core of these products was Jack’s determination to facilitate the exploration of the natural world.


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Mar 12, 2012
1960 - LIGHTER THAN AIR

O’Neill was expanding rapidly and Jack had successfully transformed the wetsuit into a year-round operation. Ocean lovers up and down both coasts and as far afield as Canada, Europe & Australia were now considering the ocean during the colder months.


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In 1965, O’Neill’s defining spirit of innovation came to the fore once again with the pioneering of the world’s first wetsuit boots. That signature hunger for progression – a hunger that permeates the brand to this day – once again empowered people, from surfers and windsurfers to deep-sea divers, to explore and withstand even colder water temperatures.      

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During these early years, Jack began to demonstrate a remarkable ability to market the brand in the most innovative ways of the time. Focused on achieving local market dominance, Jack took to the land, sea and skies to promote the brand. Iconic images of Jack ballooning above the coast and tearing down the beaches aboard his branded sand sailor served to underline the brand’s passion for exploring and enjoying nature in new ways.


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Mar 11, 20121 note
1950 - I just wanted to surf for longer

The journey began with one mans love for surfing and his unique imagination. The more time Jack spent in the ocean, the more time he spent researching and developing a solution to the problem posed by the waves of Northern California: how to withstand the sub 10 degree  (50 f) water for longer periods than just a few waves. He wasted little time in rising to the challenge.

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The Original Vest.


Importantly, Jack recognized that there was a market for his first product, and also realized his vision had the potential to revolutionize man’s relationship with the ocean. Undeterred by numerous friends drawing the 20-year-old pioneer’s attention to the pitfalls of his early wetsuit prototypes, Jack opened the doors to the world’s very first Surf Shop on the San Francisco Great Highway in 1952.


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The First Surf Shop


Jack moved the Surf Shop to Santa Cruz, California in 1959 – home to some of the best cold-water waves, and surfers in NorCal. Continuing to provide innovative products and breaking new frontiers, Jack was soon rewarded with soaring sales, and O’Neill became “the first name in the water.”


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Mar 8, 2012
THE LIVING CLASSROOM

50 Years ago Jack O’Neill looked out at the ocean and saw a playground. Then, many years later, he looked out and saw a classroom. People wonder, “is this really a science program or is it just a fun excursion for the kids?” The O’Neill Sea Odyssey is a science program. It’s one of the few programs you’ll find nation wide (USA) that is a science program in the living classroom that is the ocean.

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Jack O’Neill and a couple of eager students.

The program takes place in the worlds largest living habitat, which takes kids from over 200 schools a year into the living lab. Until recently, whenever he could, Jack O’Neill would join the kids on their Sea Odyssey.

www.oneillseaodyssey.org

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The O’Neill Sea Odyssey Cat.

Mar 3, 20122 notes
JACK O'NEILL

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In the middle of the twentieth century, surfing and other ocean sports were overwhelmingly confined to warm water latitudes and summer seasons. The few brave, cold water surfers relied on soggy woolen layers (AFL & Rugby jerseys in Australia) and warm up sessions around a beach fire. The concept of a second skin that would allow full freedom of movement while enveloping you in a benign micro-climate, even in the harshest water temperatures was inconceivable.

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Early wetsuit fitting chart showing the critical custom measurements.

By the end of the twentieth century, surfers were riding waves in some of the most remote cold water corners of the world - places like Scotland, Canada & Tasmania - in the dead of Winter. Jack O’Neill made that possible with the invention of the wetsuit, which started as a bathing suit stuffed with foam sheets and morphed into the high tech, super stretch neoprene suits of today.

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The latest is O’Neill neoprene technology - 60th Anniversary Originals 3/2 Full Suit with Techno-Butter.

The story of Jack O’Neill is a lifelong passion for discovery and innovation, of an extraordinary and unique family of nonconformists, and, perhaps most visibly, of the creation of Team O’Neill - The most talented and enduring athletes in the history of action sports.

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Team Rider Jordy Smith.

Mar 1, 2012
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